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 Cadbury
Schweppes Trade Investment Data Mart Performance Effectiveness
Evaluation Tool Business Intelligence for Smart Decisions
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Business Challenge |
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Cadbury Schweppes’s
annual trade investment is in excess of $500 million and is increasing
in a faster rate than the rate of its revenue growth. Cadbury Schweppes
considered its management of trade investment as an important profitability
driver. Cadbury Schweppes needed a more in-depth analysis of its trade
investments. |
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Boston
Software Solution |
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Accenture
Consulting was delegated to do an in-depth analysis of the current
trade investments of Cadbury Schweppes and to define its future strategies.
Key components of the in-depth analysis carried out by Accenture were
the development of the Trade Investment Performance Effectiveness
Evaluation Tool (PEET) and the Trade Investment Data Mart.
In collaboration with Accenture, Boston Software designed and developed
PEET & Trade Investment Data Mart for analysis of Cadbury Schweppes
trade investment effectiveness. Trade Investment Data Mart extracted
and stored trade investment data from various Cadbury Schweppes internal
SAP systems. It also extracted and stored supermarket retail sales
information from an external sales data supplier - A.C.Nielsen - to
present a single version of the truth.
Business intelligence information is delivered to Cadbury Schweppes
decision-makers in the form of answers to highly strategic questions.
Delivery format includes dashboards, analytical reports and data mining
facility.
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