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Traffic Manager. |
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Business Challenge |
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Saatchi &
Saatchi Australia, one of the Australia 's leading advertising companies,
is an affiliate of Saatchi & Saatchi Worldwide. Saatchi &
Saatchi services include media buying, marketing consultation, corporate
communications, creative designing, out-door advertising campaigns,
and press advertising.
Saatchi & Saatchi needed a system to optimise its resource management
in the creation of advertisement. |
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Boston
Software Solution |
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Boston Software
analysed, designed, and implemented Saatchi Traffic Manager Database
System to gain real-time status information from disparate creative
design projects. Saatchi Traffic Manager collected data and managed
events involved in the process of creating advertisements.
Saatchi Traffic Manager was used by the Creative Services Department
to manage creative teams, studio schedules, and material & appearance
deadlines for advertisements .
Traffic Managers Status Reports provided Saatchi Creative Directors
with progress reports by projects, clients, resources and tasks.
Up
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